Questions regarding this Policy should be directed to firstname.lastname@example.org or we may also be contacted directly at the following address:
This Policy will explain the following regarding use of our Site:
1. What information do we collect from you?
In order to better provide you with numerous products and services, our Site collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Site.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. Personal information is requested when you register with us, order a product or service, fill out surveys and correspond with us. This information might include your name, mailing address, telephone number, email address and other identification and contact information. If you choose to purchase products or services over the Site, you may need to give personal information and authorization to obtain information. For example, you may need to provide the following information:
We may also collect certain other financial information; whenever we do so, we will attempt to provide a link to this Policy so that you can confirm how this information will be used. With this information, we can submit your service and product orders to the appropriate merchants for processing and better provide you with services.
Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web sites Uniform Resource Locator (URL) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (IP) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (TCP/IP) network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience. Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our visitors and users. Occasionally, we may also use the information we collect to notify you about important changes to our Site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our users personal information.
We may perform statistical analyses of aggregate customer behavior. This allows us to measure relative customer interest in the various areas of our Site for product development purposes. Any information we collect is used for our own internal purposes to improve the content of our Site, to enhance users' experiences when visiting our Site, to customize the content and/or layout of our pages, and to provide the services required by an individual customer. Limited demographic data may also be collected at our Site from a third party advertising server, who provides us with the zip code and area code associated with a visitors server, along with pages viewed on our Site. We may receive summary, but not individual, reports from a third party ad server, which will tell us how many ads were presented and clicked upon.
We gather information in the following ways:
Shopping: We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our Site, to report Non-Personally Identifiable Information to our advertisers and to monitor the level of activity on our Site. We collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to the Site, the country, state and telephone area code where your server is located, the pages of our Site that you viewed during your visit and any search terms entered on our Site.
Ordering: When you order from us, we collect personally identifiable information from you. If you order one of the products or services appearing on our Site, we will, collect and maintain your name, email address, mailing address, telephone number, product selections, credit card number, order number, referring URL, and IP address. We collect this, and other information, as disclosed in this Policy, in order to submit your order to the appropriate merchant to fill, to communicate with you about your order and to send you promotional materials. Before clicking on Submit Order, review your order carefully and make any changes and additions to the information it contains.You will receive an email confirming your order. Most emails are delivered within 24 hours but some make take longer due to delays on the Internet or with your internet service provider. Effective December 19, 2001: Some of our product suppliers require that we forward your email address to them for the purpose of communicating directly with you regarding your order for their products. With these specific suppliers we provide your email address in addition to all other information to enable them to ship and bill your order.
Online Surveys and Polling: In order to improve our services to you, we ask some of our customers to voluntarily complete surveys, which may be collected by an independent third party. Individual survey answers are confidential, although Non-Personally Identifiable Information is collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.
Newsletters & Promotional Emails: We may offer free electronic newsletters, and promotional emails as a service to our prior customers. We may send you newsletters and emails periodically listing current specials and deals. We do not send emails to you unless you subscribed with us. If you signed up to receive email notification of contests, special offers and discounts coming in the months ahead you may unsubscribe at any time by sending an email to email@example.com and putting the word "UNSUBSCRIBE" in the subject line.
window each time you accessed the same page. To find out what cookies are and how they can be used, click here.
Contact Information and Third Party Data: If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with our Site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we ask for your name and email address in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our Site, we may keep the information in a file specific to you.
Advertising: We may display advertisements. By knowing a little about you, we will be able to deliver more relevant advertisements and content to you in the form of targeted banners and promotions. For example, advertisers may give us an advertisement and tell us the type of audience they want to reach. We may take the advertisement and include it in an email to prior customers meeting that criteria. We may, in the future, also have a third party advertising server display ads linked to certain search terms that you have entered, or to certain pages that you are viewing. In this process, third parties will never have access to individual account information; only we have access to individual accounts. Additionally, we may share aggregated data with advertisers.
We also track customers traffic patterns throughout their online sessions, including which pages a customer views while using our Site. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers and software and to administer our Site.
We may share aggregated statistics about pages viewed on our Site and sales and other shopping information with third parties.
Our Site is not intended for the use of children. We do not knowingly market to, or solicit data, from children.
We may, in the future, use a third party ad server to serve ads on our Site. They may place their own cookie on your computer to help those ads to run. However, we will not provide them with any of your Personally Identifiable Information. For more information about the information they may collect, please see the section Cookies below.
We may also in the future use a third party surveyor to run optional surveys for our Site. That surveyor would collect Non-Personally Identifiable Information for the sole purpose of providing reports to us about our shoppers interests and opinions.
The information collected by our Site is used only for the limited purposes of submitting orders to the appropriate merchants, keeping you informed about your order status, for statistical purposes for improving our Site and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order and deliver promotional emails to you from us. For example, we must release your credit card number to confirm payment; and release your mailing address information to the delivery service to deliver products that you ordered.
From time to time, we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order or subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
During the online ordering process you can review, change or delete the information that you initially have entered before your order is submitted. Note that we may retain changed or deleted information for archival or other purposes.
We may from time to time send you email or other communications regarding current promotions, specials and new additions to our Site. You may opt-out, or unsubscribe from our newsletters by following the unsubscribe instructions in any email you receive from us or by sending an email to firstname.lastname@example.org. After doing so, our users will not receive future communications or mailings.
We utilize encryption/security software to safeguard the confidentiality of personal information we collect from you.
Cryptography scrambles messages exchanged between your browser and our online ordering server. Encryption happens as follows: when you go to the sign-on page for online ordering, your browser establishes a secure session with our server. The secure session is established using a protocol called Secure Sockets Layer (SSL) Encryption. This protocol requires the exchange of what are called public and private keys. Keys are random numbers chosen for that session and are only known between your browser and our server. After the keys are exchanged, your browser will use the numbers to scramble (encrypt) the messages sent between your browser and our server. Both sides require the keys because they need to descramble (decrypt) the messages when they are received. The SSL protocol not only ensures privacy but also ensures that no other browser can impersonate your browser, nor alter any information sent. You can tell whether your browser is in secure mode by looking for the secured lock symbol at the bottom of your browser window.
The numbers used as encryption keys are analogous to combination locks. The strength of encryption is based on the number of possible combinations that a lock can have.
As the number of possible combinations grows, it becomes less likely that anyone would be able to guess the combination in order to decrypt the message. Todays browsers offer 40-bit encryption or 128-bit encryption. Both result in a large number of possible combinations, 240 and 2128, respectively. Our servers are compatible with both, however we recommend the use of 128-bit capable browsers.
E-mail that you may send without going to the sign-on page for online ordering may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security or account numbers to us through an unsecured e-mail.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to process and ship your order. Please keep in mind that though we offer secured-server transactions that encrypt your information in transit from you to us to thwart someone from intercepting it and misusing it, we send your information on to third parties to process your order through email and other means which may not be secure. Accordingly, we cannot guarantee that someone will not intercept and misuse such information in transit from us to such third parties.
We also encourage our partners and service providers to adopt and follow stringent consumer privacy policies. However, because we have no control over our partners and third party service providers, we cannot be liable for any action or inaction taken by such third parties.
Like many other commercial sites, our site utilizes a standard technology called a "cookie". A cookie is a small data text file, which a Web site stores on your computers hard drive (if your Web browser permits) that can later be retrieved to do useful work. Our Cookies are designed to help a Web site recognize a user's browser and only allow pop-up windows to pop-up one time during a user session. Without the cookie the pop-up window would appear each time a specific page is accessed. A cookie cannot be read by a Web site other than the one that set the cookie. No other company will have access to our cookies. Cookies can securely identify which parts of a site have been visited. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address.
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